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Joe Elliott Stars in Black Eyed Sons’ ‘Cowboys in Pinstriped Suits’ Video
Rock legend Joe Elliott steps into a striking new role in the Black Eyed Sons’ latest video release.
In a bold crossover between classic rock royalty and rising outlaw rockers, Def Leppard frontman Joe Elliott makes a surprise appearance in the brand-new music video for Black Eyed Sons’ single, “Cowboys in Pinstriped Suits.” The video, which premiered this week, adds a cinematic flair to the band’s gritty sound, with Elliott stealing scenes as a mysterious figure navigating the blurred lines of power, rebellion, and corruption.
The track, lifted from the Black Eyed Sons’ upcoming album “Iron Hearts & Hollow Crowns”, fuses Southern rock swagger with sharp lyrical commentary on modern society’s elite — the so-called “cowboys” cloaked in the polished armor of politics and finance.
In the visually arresting video, Elliott plays the role of a shadowy dealmaker — half mob boss, half preacher — orchestrating backroom bargains and moral conflicts. Shot in stark black and white with flashes of blood-red symbolism, the video draws inspiration from Tarantino and classic noir, blending narrative grit with performance shots of the band roaring through the track in a smoky underground club.
Speaking about the collaboration, Black Eyed Sons frontman Jace Morrison said:
“Joe’s not just a rock icon — he’s a storyteller, a presence. We wanted someone who could embody that duality of charm and danger, and he nailed it. Having him in this video took the whole vision to another level.”
Joe Elliott, whose career spans more than four decades with Def Leppard, seemed equally enthusiastic:
“These guys are raw, real, and loud — exactly how rock should be. When I heard the track, I was in. The video concept was wild, and playing that character was a blast.”
Fans of both camps have flooded social media with praise, with many calling it a “match made in rock heaven” and speculating whether the collaboration hints at more to come — possibly even a live performance or tour appearance.
The Black Eyed Sons continue to carve out their space in the rock scene, and with Elliott’s endorsement, their star may be rising even faster. “Cowboys in Pinstriped Suits” is now streaming on all major platforms, and the video is available on YouTube.
Their album “Iron Hearts & Hollow Crowns” drops later this year.
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