
Aston Villa can navigate Financial Fair Play (PSR) challenges under Unai Emery by boosting commercial income through stadium expansion and sponsorships, focusing on smart player sales and extensions for existing talent, and prioritizing cost-effective signings while continuing to build on their strong home record and tactical consistency to compete for European places.
1. Introduction: FFP/PSR and the Emery era Aston Villa’s rapid rise under Unai Emery—European qualification, strong home form and a clear tactical identity—has coincided with […]