In a surprising development within the alpine skiing community, Swiss skier Stefan Rogentin has found himself without a main sponsor, despite his impressive achievements on the slopes. Rogentin, who previously had a sponsorship deal with BKW, saw his contract expire on June 1, 2024, and, to the astonishment of many, it was not renewed .
This situation is particularly perplexing given Rogentin’s status in the sport. At 30 years old, he boasts over 100 World Cup starts and secured his first professional victory in the super-G discipline during the finals in Saalbach in March 2024. His consistent performances have placed him 4th in the world rankings for super-G, underscoring his elite standing in alpine skiing .
The absence of a sponsor has tangible implications for Rogentin. During training sessions with the Swiss ski team in Saas-Fee, observers noted that he was using equipment devoid of branding—a plain helmet and cap—highlighting the lack of commercial backing . Such sponsorships are crucial for athletes, providing financial support and resources
Leave a Reply