A new campaign features Ricky Gervais, co-owner of the Ellers Farm distillery, a celebrity who answers to the capital’s transport authority. A satirical ad shows Ricky Gervais sitting with a drink in hand, with the accompanying text morbidly declaring “You’ll soon be underground” – a nod to his acerbic style of humour.
Comedian came to life is short, we can still drink, potentially to excess. »
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The vodka company says its new campaign, with the slogan ‘Positively Different’, aims to position the spirit as a badass British brand shaking up the vodka category.
A spokesperson for Transport for London said: “We have not rejected this ad. This creative has been rejected by our advertising partner based on feedback from the Advertising Practice Committees. The client submitted a new creative, which was approved by our advertising partner and is now running on our network. »
Ross Haddow, marketing director of Ellers Farm Distillery, said: “For a long time we thought the vodka bar was pretty average. Our mission is to show everyone how good vodka can be and to create excitement.”
“Since day one, Dutch Barn has approached things differently – from the way it’s made, the processes we follow in our distillery, the packaging we present it in – it’s all against the category, but it’s done with positive intention We want to shake up the category and have a little fun at the same time.” In addition to the distillery and online, Dutch Barn Vodka is available in Sainsbury’s, Costco and Tesco.